Built by a Sales Manager · Developed in spare time

Territory mapping that actually works.

I'm Carl, a Truck Sales Manager. I got fed up with the CRM my team was using. It was slow, clunky, and never really fitted the way we sold trucks. So I started building my own. Evenings. Weekends. Whenever I could find the time. Every feature exists because I needed it. Every screen was designed to save time. Every improvement came from using it in the real world. Today, that little side project has become Flolane. And for the first time, I'm making it available to other sales teams too.

500+

Hours invested

15+

Features built

15+

Features built

Flolane CRM dashboard showing customer and opportunity cards
The Story

Why I Built Flolane

I never set out to build a CRM company. I just wanted a CRM my team would actually use.

As a Truck Sales Manager, I'd spent years using systems that were overcomplicated and never quite matched the way we sold vehicles. The result was predictable: salespeople avoided updating them, and the reports became meaningless because the data behind them was wrong.

So I started building something better, after work, one screen and one feature at a time. Every button, report and workflow exists because I needed it in my own job.

The funny thing was, the more I used it, the more the team wanted it too. They stopped avoiding the CRM. They started updating opportunities without being chased. Reports finally became useful, because the information was actually there.

That's when I realised it wasn't just helping me — it could probably help other truck and van sales teams as well. Flolane isn't trying to be everything to everyone. It's built for vehicle sales teams who want software that feels natural, stays out of the way, and helps them sell more.

What's Inside

Everything a salesperson needs. Everything a business needs.

No unnecessary complexity — just the tools I actually needed to sell more trucks. From target to customer, from prospecting to quotations.

Territory mapping screen showing customer and prospect locations on a map

Territory Mapping

Visualise every customer and prospect on an interactive map, discover untapped opportunities and plan smarter journeys.

Flolane dashboard showing sales activity and performance metrics

One Dashboard. Every Priority.

Track activity, measure performance and uncover insights that help you close more business.

Saved report filters for company data

One-Click Reporting

Save custom reports for instant access and spend less time filtering, more time selling.

Visual drag-and-drop sales pipeline showing opportunity stages

Visual Sales Pipeline

Drag and drop opportunities through every stage of the sales process, from first enquiry to vehicle delivery. See every deal at a glance, identify opportunities that need attention and give your team complete visibility of the sales pipeline from start to finish.

Quotation management screen showing offer revisions

Quotation Management

Create multiple offers for every opportunity, track every revision and keep every proposal organised in one place.

Daily task list showing calls, meetings and reminders

More Than Just a Calendar.

Switch between Day, Week, Month, Year and Agenda views to manage tasks, appointments, demonstrations, handovers, payout dates, follow-ups and more

Daily task list showing calls, meetings and reminders

Today's Priorities

Stay organised with calls, meetings, reminders and follow-ups all in one simple workspace. Every outsourced enquiry is logged and highlighted as a priority, helping you respond faster and making sure no opportunity slips through the cracks.

Sales reporting screen with performance charts

Sales Reporting

Track performance with reports designed for real sales teams. Flolane also measures the strength of every customer relationship, increasing as you interact and gradually declining when contact fades—helping you spot customers before they quietly drift away.

Easy Data import and export

Easy Data Migration

Move your business into Flolane with simple CSV imports, then export your data whenever you choose.

The Short Version

Why Sales Teams Choose Flolane

Built around a real sales process, not adapted from generic CRM software.

Built specifically for field sales professionals
Interactive territory mapping
Drag-and-drop sales pipeline
Customer history, notes and activities
Smart task reminders
Powerful yet simple reporting
Mobile friendly
Designed to help you sell more
Get in Touch

Ready to See Flolane CRM?

Whether you're looking for a simpler CRM, want to organise your sales territory or would like to explore Flolane in more detail, I'd be happy to show you around.

Request an Online Login

To access the Flolane CRM demonstration, simply send an email requesting your login details. I'll reply with everything you need to explore the system at your own pace.

Demo Access

Email requesting your demo login details and I'll send you access as soon as possible.

Response Time

Usually within one business day.

Request Demo Access

See It for Yourself

See the Complete CRM

Explore every feature including mapping, pipeline management, reporting, quotations and task management.

Try It Yourself

Use the demo with realistic sample data to experience how Flolane works in a real sales environment.

Built by a Sales Manager · Developed in spare time

Discover why Flolane focuses on helping salespeople spend more time selling and less time managing software.